SCS2114 - $$$ and Traffic - November 1

Today, we talked about how to make money and get traffic online. If you want to think about either more, I encourage you to:

• Read “Gene Weingarten column mentions Lady Gaga,” from the Washington Post, and "Pissed Off," from the Ryerson Review of Journalism. (You may need to register to view the latter.) Both offer ways to think about the same topic: how the demands of the internet have changed writing, and headling writing especially.
• Look at your favourite magazine, and compare the percentage of ads to editorial content in the print edition of it, and see how that does or doesn't correlate with the percentage of screen space that ads take up on its website.
• Play around with Indigo's Affiliates page, and look to see what, if any, affiliate programs your favourite shopping sites have, and what they offer to the people who sign up for them.

For next week, your assignment is to write something that would be popular. As usual, please post it to the class blog before the end of Saturday, November 6.