How exciting can the experience of searching the web be? I found a website that has changed my expectations of the way that information should be presented on the web.
It’s not a blog, it’s not a newspaper, it’s not a tv show, a podcast or an online cartoon. It’s Indigo Brain Media.
It is the Sesame Street way of reading consisting of a flash powered web site with video interaction and lots of graphics. Among other things it allows you to push different buttons to get more detail on the information; you have a nice track playing which is in a way related to the genre of information you are looking at, and there are lots of colors and animations.
The experience is amazing because it requires your full attention, and the experience is different according to your interests. It is a Mexican website, so it also has a lot of folklore in the words used and in some of the “column speakers”.
I leave it to you to think of how useful can this way of delivering information become in the future, where differentiation and online experience will be key aspects for the popularity and survival of web sites.
I'm glad to become aware of this. Because of my language barrier I still don't totally 'get it' but I am intrigued by the look of the site.
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